Learn how to Swaddle and Win with Johnson’s Baby range

Johnson’s® Baby launches new ultra-gentle CottonTouch™ range with limited edition CottonTouch Swaddle and you can win one hamper for your newborn or as a gift for one you love!

Crop-JOHNSONJOHNSON_CottonTouchSwaddling is an age-old technique to help settle a newborn to sleep and reduce awakenings. Many parents swaddle their newborn because it replicates the womb and keeps their arms and legs comfortably in one position during sleep time. However, it can be tricky and stressful to wrap a swaddle, particularly for new parents.

Johnson’s® Baby, in partnership with parenting support network, Tresillian, has launched a limited-edition CottonTouch™ Swaddle, to compliment the new, ultra-mild and gentle, newborn wash and lotion. The swaddle is one hundred per cent cotton, a natural material, and printed with colourful step-by-step markings, to help guide parents through one of the many ways they can swaddle their babies.

Ann de Belin, Clinical Nurse Consultant, Perinatal and Infant Mental Health at Tresillian, says,

“Swaddling your newborn can be a tricky task. We have lots of parents come into our centres seeking help when it comes to wrapping and settling their little ones. Our goal is to teach parents how to swaddle their babies with confidence and in a gentle and delicate way. We are thrilled to have partnered with Johnson’s® to create this gorgeous limited-edition wrap.”

The Johnson’s® CottonTouch™ range has been developed using finely milled cotton and encourages more touch and interaction between parents and babies with its gentle wash and lotion formula.

The CottonTouch™ Swaddle has been designed to complement baby’s bedtime routine:

Step 1:

Enjoy a warm bath using the CottonTouch™ Newborn Wash and Shampoo, which is ultra-mild and protects newborns’ fragile skin from day one. The Wash and Shampoo gently cleanses, and quickly turns into a velvety lather that is easy to rinse and leaves no residue.

Step 2:

Massage with CottonTouch™ Newborn Face and Body Lotion, the unique lotion contains a breathable and hydrating water-based formula made using real cotton. The hypoallergenic lotion is fast absorbing and provides 24-hour silky moisturisation.

Step 3:

Ready for bedtime, follow the four easy steps printed on the limited edition CottonTouch™ Swaddle and wrap baby .

We are giving away 20 limited edition CottonTouch Swaddle hampers from the Johnson’s Baby range:

  • 1 x CottonTouch Swaddle (RRP: $19.95)
  • 1 x CottonTouch Newborn Wash & Shampoo 500mL (RRP: $10)
  • 1 x CottonTouch Newborn Face & Lotion 500mL (RRP: $10)

Entries close 12th December 2019 at midnight. Winner will be notified via email within 3 days of the closing date (make sure to check your junk folder) and published on the website. If the winner cannot be contacted, we reserve the right to withdraw the prize from the winner and pick a replacement winner. Your hamper will be sent to you directly.

Giveaways are open to Australian residents only.


The Johnson’s® CottonTouch™ range (Johnson’s® Baby CottonTouch™ Newborn Wash & Shampoo; 500ml, RRP $10.00, Johnson’s® Baby CottonTouch™ Newborn Face & Body Lotion; 500ml, RRP $10.00) and the entire Johnson’s® skincare range is available at all leading supermarkets, department stores and pharmacies nationwide.